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Case study

MuDae

MuDae 2023 poster — Sprache + Rhythmus + Körper
Client
Koreanisches Kulturzentrum
Years
2021 – ongoing
Scope
Campaign · Branding · Event graphics

Overview

The Korean Culture Center has been hosting an annual event since 2021. Our agency has been responsible for the campaign design and branding of the event, as well as creating all event graphics such as posters, banners, brochures, and catalogs.

Branding of the event

Identity

Logo, colour, and arch-motif patterns as one brand system for the running MuDae campaign.

accent
#8c4b76
ink
#1a1218
tint
#f2b6d4
paper
#f6f2f4
Wordmark

MUDAE

Arch motif · Creative Stage Korea

MuDae wordmark lockup MuDae logo application
MuDae arch pattern MuDae note pattern
MuDae colour board
MuDae colour bars

Years

2023 · Creative Stage Korea

About the MuDae concert series 2023:

As part of the MuDae concert series, the Korean Culture Center presents promising Korean musicians several times a year at the end of each month. The diverse program covers a wide range of genres, including European classical and contemporary music, original and new Korean music in various chamber music ensembles, as well as fusion and rock music.

MuDae 2023 poster — Sprache + Rhythmus + Körper
MuDae 2023 campaign graphic
MuDae 2023 campaign graphic
MuDae 2023 campaign graphic
MuDae 2023 campaign graphic
MuDae 2023 campaign graphic
MuDae 2023 campaign graphic
MuDae 2023 campaign graphic
MuDae 2023 campaign graphic
MuDae 2023 campaign graphic
MuDae 2023 campaign graphic

MuDae 2022 · Creative Stage Korea

MuDae 2022 — three Creative Stage Korea posters on wall
MuDae 2022 campaign graphic
MuDae 2022 campaign graphic
MuDae 2022 campaign graphic
MuDae 2022 campaign graphic
MuDae 2022 campaign graphic
MuDae 2022 campaign graphic
MuDae 2022 campaign graphic
MuDae 2022 campaign graphic

MuDae 2021 · Creative Stage Korea

MuDae 2021 campaign graphic
MuDae 2021 campaign graphic
WORK