The goal of the project was to unify these brands under the Lusini umbrella and create an online shop where their products could be found in one place.
The gastronomy brands VEGA, ERWIN M., JOBELINE, and PULSIVA should be united under one roof. Therefore, the brand Lusini was created.
The goal of the project was to unify these brands under the Lusini umbrella and create an online shop where their products could be found in one place.
To ensure that the needs of the two main user groups, business and private customers, were met, we developed a design that catered to both. Business customers required net prices, while private customers sought out unique products that could not be found elsewhere.
55 · Cook & Butcher · Inn owner
Runs a country inn with his family. Open to digital tools, but only if they stay simple.
32 · Designer · Bar owner
Owns Pink Cat in Berlin. Needs Maps, social, and ordering that stay effortless.
To get a first sense of the scope and system architecture, we created wireframes and low-fidelity prototypes.
Considering the rebranding of Lusini, we embarked on the creation of a layout that is both timeless and user-friendly. This layout was meticulously designed to guide users effortlessly through the platform, contributing to a seamless user experience.
The design system is an important part of this project. We developed a series of reusable elements and guidelines that enable the team to develop the product while adhering to predefined standards. All necessary elements, from color palettes to icons and buttons, are available. They create consistency and make design and development faster and easier.
LUSINI
Elevated essentials